Knowledge · calendar
Create an appointment booking page: Your own booking link in just a few minutes
Step by step to your own appointment booking page: set availability, define appointment types, create a booking link and share it correctly.
An appointment booking page is created in just a few minutes: you set when you are bookable, define which appointment types exist, and generate a booking link from that, which you share. From then on, customers, prospects or colleagues book themselves – and you get appointments instead of appointment requests.
Preparation: two decisions
Before you set up the page, two considerations are worthwhile – they determine how well the booking page works for you:
- When do you want to be bookable? This doesn't have to be your complete working hours. It has proven effective to reserve fixed windows for booked appointments – for example Tuesday and Thursday mornings – and to protect the rest of the week for focused work.
- What should be bookable? An "appointment" is too unspecific. Define appointment types with a clear purpose and realistic duration: initial conversation 30 minutes, consultation 60 minutes, follow-up question 15 minutes. Plan in buffers – seven appointments in a row without a break is efficient on paper and a problem in practice.
Step by step in webRichtung calendar
In webRichtung calendar you set up booking in the calendar settings:
- Set availability: Define when you are bookable. Only these time windows are offered to visitors as free slots.
- Define appointment types: Specify which types of appointments you offer – with purpose and duration.
- Create booking page: Under Booking pages you create a new link. Templates help when you need recurring patterns – for example the same configuration for various occasions.
- Share link: You pass on the finished link – publicly or in a targeted way.
Your calendar remains protected in the process: visitors see free slots according to your availability, not the contents of your calendar. Existing appointments and blockers are not overbooked.
Public or personalized?
calendar distinguishes two types of appointment links – and the difference is practically relevant:
- Public links are intended for broad use: on the website, in the Google business profile, in the email signature. Anyone who has the link can book.
- Personalized links are sent in a targeted way to one person – for example with a specific appointment type for exactly this case. This feels more personal than a general link and controls what is booked.
Making the link visible
The best booking page is of no use if no one finds it. The most effective places:
- Email signature – every email becomes a booking opportunity
- Website – clearly visible, not hidden in the footer
- Quotes and invoices – "Questions? Book an appointment directly"
- Reply to appointment requests – just the link instead of three suggestions
Afterwards: observe and refine
After two to three weeks, it's worth a look at the practice: do the appointment durations fit? Are times being booked that bother you? You can adjust availabilities and appointment types at any time in the settings – the booking links remain the same.
Why switching from email back-and-forth to a booking link pays off so clearly, you can read in the article Putting an end to appointment ping-pong.
FAQ
What is an appointment booking page?
An appointment booking page is a web page with its own link, through which others book appointments with you themselves. It shows your free slots based on the availability you have set in advance – without a call and without email coordination.
How long does it take to create a booking page?
A few minutes, provided your calendar is well maintained. You set when you are bookable, define an appointment type with a duration and then create the booking link. Templates speed up recurring patterns.
What should I set before creating it?
Two things: your availability (which time windows are bookable?) and your appointment types (what can be booked, how long does it take?). Both determine what visitors see on the booking page.
Where is the best place to share my booking link?
In the email signature, on the website, in quotes and in the reply to appointment requests. A personalized link is suitable for individual people, a public link for broad use.
Do visitors see my whole calendar?
No. Visitors see free, bookable slots according to your availability – not the contents of your calendar. Existing appointments and blockers remain private and are not overbooked.