Offer a display kitchen or plan a new one: how do you decide in your studio?

A kitchen enquiry gives your studio a specific sales opportunity. Alongside a new design, an existing display model might be relevant. The commercial question is whether you can offer that particular kitchen as an understandable complete proposal for the customer’s project. Attractive fronts and a price label are not enough to establish this. What matters is the model actually available, its contents and condition, and a professional assessment of how it fits the intended room.

You are comparing a particular existing item for sale with a new design from your genuine range. That requires reliable stock information and the full scope of the service offered. If the display model fits, you can prepare its sale deliberately. If important questions remain open or another solution is more appropriate, the discussion leads towards a new design. This guide helps with that decision without assuming that your studio has display stock for sale, that additions are available or that you can deliver quickly.

Identify the actual item for sale

Choose an unambiguously identified display model if your studio offers a potentially suitable one for sale. Record its internal reference and location. A photograph from an earlier display or a general product image does not confirm stock available today. Check with the responsible colleague whether this exact kitchen can be offered for the customer’s project. The comparison then starts with a real item rather than an appealing image of a kitchen your business may no longer actually hold or intend to sell.

Next, establish whether the model is available in the configuration shown. An appliance may already be allocated elsewhere, or a cabinet may now belong to another display. Record such differences instead of continuing to use the earlier image as a complete package. The customer should recognise the actual configuration being considered. Sales needs the same current information as the person managing display stock and authorising its sale through your real business process. A shared stock position prevents an attractive but outdated presentation from becoming an unintended offer.

An example from PLANA shows a kitchen retailer offering specific display models for sale. It establishes no general price, timing or equipment claim for your studio. Use only the configuration actually held and your own conditions when preparing an offer. A discount advertised by another business cannot describe your model’s condition or replace the cost of adapting a proposal to a different customer project. Keep the example’s limited purpose separate from the assessment your own business needs to make.

Also ask which internal decisions are necessary before making an offer. If the model is intended to remain on display for now, sales needs to know which actual arrangements for a possible sale should be assessed. An internal stock note is not a delivery commitment to the customer. Identify the outstanding decision and its responsible person. An agreed position allows a meaningful comparison with a new design, without simply assuming the contents available for sale or a release arrangement that nobody has confirmed.

Describe contents and condition together

Prepare a traceable contents list for the model. Identify cabinets, fronts, worktop and the equipment actually included. Visible decoration and appliances displayed nearby do not enter the offer merely because they appear in a photograph. Check the list against the real model and identify what is included and what would need a separate decision. The customer then has a basis for discussing the package actually offered. Colleagues can refer to the same items when assessing changes or preparing the commercial proposal.

Identify appliances specifically where they are part of the offer. Have the competent person review available documentation and the intended integration. Sales should not substitute a different appliance as an equivalent component merely because it looks similar. If the configuration changes, update the contents list and proposal basis. This preserves which equipment the customer is selecting and which actual assessment your business has carried out. It avoids inventing a technical characteristic or suggesting that one unassessed product can simply take the place of another.

Describe the actual condition of the offered model understandably. An existing sign of use or visible mark should be linked to the component concerned so that the customer can identify it. Use current descriptions and appropriate images of your own item. A broad label such as display kitchen does not replace this information. Decide any requested or offered additional work from the particular circumstances. This guide establishes neither a general guarantee nor a particular legal treatment for every display model that a studio might decide to sell.

Agree the contents list and condition description before presenting the proposal. If one colleague describes the complete visible display while another calculates only selected components, there is no consistent offer. Use the same clear model reference in customer discussions and internal preparation. An open question should identify the relevant component and who will obtain the answer. A large collection of photographs is of limited use if the real supply scope still has to be guessed from the pictures rather than checked against an agreed list.

Have the model assessed against the customer’s room

A specific stock offer needs reliable information about the intended room. Establish which documents exist and which qualified measurement or assessment your actual design process requires. A similar-looking kitchen shape does not confirm that the model fits the space. Give the current contents list and available room information to the responsible competent person together. They need to assess the particular configuration, rather than see only a general model image against an unknown room situation. The result should support a real sales decision about the identified item.

Have the assessment identify components that can be used in the proposed arrangement and additions or changes that first need investigation. Questions may concern the worktop, connection positions or integration of existing appliances. The appropriate specialists need to answer them. Sales does not provide instructions for altering connections or components. Its task is to carry an assessed statement about a particular part into the offer decision and keep technical uncertainty visible. An unresolved detail should have a clear reference instead of being buried in a general comment about fitting the kitchen.

The webRichtung fitted kitchen page describes project type, layout, planning stage, location and contact in Germany as the information supplied. Measurement values and a budget amount are not collected. Selection of your display model is not a described lead field either. Use the contact to establish the necessary details yourself. Measurements available does not mean that you already know the figures or that this particular stock model has been professionally assessed for that room. The enquiry opens the discussion; it does not complete the design work.

Record the assessment result so that it enables the next commercial decision. The configuration may fit after confirmed review with clearly described additional services. A decisive room detail may still be missing. Alternatively, the intended use may lead towards another design. Identify that actual position. One open detail need not prevent every useful conversation, but it must not become confirmed suitability in a completed stock offer. Give the customer an understandable explanation of the information still needed and the next person responsible for providing or assessing it.

Check additions and the complete offer

If additional components are proposed, have their actual availability and relationship to the model checked. A familiar range name alone does not confirm that a particular item is available in the required version. Ask for the specific item and reliable confirmation through your existing procurement process. Mark confirmed information separately from outstanding answers. A possible addition must not already be calculated as certain merely because it completes the proposed arrangement on paper. A workable overall proposal needs the real item, rather than an assumption about what might still be obtainable.

Then bring together every service your studio actually offers for this project. The stock item may be accompanied by separately assessed preparation, transport, installation or other specified work. Not every task is automatically included in the displayed model price. State the actual scope instead of deriving customer expectations from the showroom image. Someone needing an additional service should see whether your offer contains it or whether it remains to be arranged. The complete proposal allows a decision about the real work rather than an isolated item price.

Calculate the complete offer using your company’s actual prices and conditions. A comparison with a new design needs to show the equipment and service included in each proposal. An attractive stock price and a complete new design are not an informative comparison if necessary work is missing from the first alternative. Explain the difference through the real scope. You do not need invented example discounts or a claim that display models are generally the cheaper solution for every project. Give the customer an offer that can genuinely be assessed on its own terms.

Discuss timing from the arrangements actually reviewed. A model can be visible in the studio while its release and required additions still need coordination. Tell the customer which response about possible execution remains outstanding. Do not transfer another provider’s advertised immediate availability to your own business. The choice between stock and a new design should concern your complete offered service, rather than an unconfirmed idea of how quickly a displayed kitchen could be installed in the customer’s home. Its physical presence does not settle every part of the project.

Two fictional cases lead to different decisions

In the first explicitly fictional case, a studio has identified a display model for sale. Its contents list and condition description are current. The responsible specialist has assessed how it fits the described customer room. Required additional services have been identified and calculated. Sales can therefore prepare a complete offer for that specific item. The benefit is a traceable concrete solution, rather than a saving, universal technical suitability or special delivery speed asserted here. The case illustrates a decision process, not stock held by your business.

The customer can compare this stock proposal with a specifically offered new design. They see which equipment and services each contains. If they want to change a component, its consequences for the stock offer are assessed. Choosing another appliance does not automatically leave every other condition unchanged. The discussion stays connected to the package actually requested. This fictional example shows a possible sales route without claiming that your studio has a particular model or that a real customer will choose it. The customer’s actual decision remains separate from the preparation of an option.

In the second fictional case, the prospect likes an image of a display kitchen, but the configuration requested differs substantially. Several additions are unconfirmed and the professional room assessment is still open. Sales should describe that position as work requiring assessment. A complete stock offer is not yet available. If the studio instead chooses a new design from its actual range, it develops another concrete solution for the same confirmed wishes. It does not need to present an unresolved stock package as a finished alternative simply because the initial image appealed to the customer.

Explain this decision through the project too. The customer should understand which open stock issues make the other route useful and what design work the studio now offers. The answer is not that display kitchens are generally unsuitable or new kitchens always better. The examples show different results after assessing a particular item. If one specific fact is missing, you can wait for that answer. If the basis for the whole package is absent, do not offer an apparently complete solution solely because an image is attractive.

Pass on a clear sales basis

Record the selected direction with the model reference or specific new-design version. A stock offer brings together the current contents list, condition description, assessed room fit and calculated complete service. The team must recognise which position the customer’s decision concerns. A note saying only display kitchen is insufficient. Refer to the version actually discussed and name outstanding conditions. A later question can then be answered against the same item, without reconstructing scope and design from several different conversations. The customer and colleagues need one understandable proposal basis.

Use the decision in ongoing showroom stock management as well. Keep the models actually available for sale agreed with the responsible person. A new enquiry may create an opportunity for one of them, but it does not oblige the prospect to buy it. Sales offers a reasoned solution and leaves the choice with the customer. An existing display item becomes a specifically discussed offer, while a new design remains appropriate where it fits the real project and genuine range. The business can pursue both routes without pretending that every enquiry should become a stock sale.

New kitchen contacts for your studio

You can register your studio on the webRichtung fitted kitchen page. The supplied information opens a personal discussion. You undertake the stock-model selection and professional offer preparation yourself. In webRichtung Customer, you see the current price before placing a lead order. Choose an intake your team can handle with the advice and design work genuinely available in your business.

Sources and context

Read on 17 October 2026: PLANA’s page about its own display-model sales and the webRichtung fitted kitchen page. PLANA is a limited provider example; discounts, timing, equipment and possibilities for modification are not generalised. The process and explicitly fictional cases are editorial sales aids, not installation instructions or individual legal advice.