Buy fitted kitchen leads

Your next kitchen projectstarts with a customer’s idea.

Reach people planning, replacing or partly updating a fitted kitchen. Their enquiry identifies the intended scope, layout and planning stage to give your personal design conversation a useful starting point.

  • Regional or nationwide in Germany
  • Standard or exclusive delivery
  • Set your monthly limit

For kitchen studios, specialist retailers and kitchen renovation businesses

Understand the kind of planning needed now.

A new kitchen and replacing individual elements require different conversations. Respond to the stated project and prepare focused questions about the room, equipment and installation requirements.

Project type

A new fitted kitchen, replacing an existing kitchen or updating elements such as fronts, worktops and appliances distinguish the scope.

Kitchen layout

Single-wall, L-shaped, U-shaped, with an island or undecided describe the initial spatial preference.

Planning stage

Initial research, measurements available or detailed plans already made indicate the starting point for your discussion.

Location and contact

Postcode and town in Germany, first and last name, email and phone number enable a response about the project.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

Register for kitchen leads →

From registration to a customer conversation.

  1. Create your account

    Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.

  2. Set up a lead order

    Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.

  3. Receive enquiries

    After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.

  4. Start the conversation

    Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

What your kitchen studio can establish in advance

Does the lead include measurements and a budget?

The form asks whether measurements are available, rather than collecting the measurements themselves. It does not collect a budget amount. Discuss both during your planning conversation.

Can the enquiry concern a partial update?

Yes. Fronts, worktops and appliances are given as examples. Clarify which elements should stay and how extensive an update the customer wants.

How can I help with an undecided layout?

Start with how the room is used and everyday routines. Ask about available plans and connections before discussing possible layouts together.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.

Turn a kitchen idea into your next design conversation.

Register your studio to prepare a fitted kitchen lead order for Germany.

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