Buying term life leads: when to choose standard or exclusive

Someone considering protection for their family or a shared mortgage brings a personal concern. For your insurance business, this creates an opportunity to explain your advice clearly. When buying leads, you can decide whether webRichtung also distributes the same enquiry to other providers. The value of that choice depends on how your business supports these concerns.

Register for term life insurance leads

What the delivery option buys

With standard delivery, no more than three providers receive the same enquiry. With exclusive delivery, webRichtung sends it to one provider only. You are buying a different distribution of the contact opportunity. Someone whose enquiry is delivered exclusively can still approach other providers independently.

The substance remains the stated wish for protection: reason for cover, requested sum insured as a range, preferred duration, and location and contact details in Germany. Amount and duration may still be undecided. No health information is collected. An exclusive enquiry therefore does not include additional risk assessment.

Two businesses may choose differently

Imagine an intermediary team with a shared intake process. One person makes contact, then an available adviser takes over. For a property financing enquiry, the team can clearly explain its advisory process even when other providers receive the same enquiry. Standard may suit this model if your business wants to present its service clearly in a comparison.

Another business uses one dedicated adviser from the introduction through subsequent questions. For a family enquiry with amount and duration undecided, the adviser reserves personal time to explain her service and the next steps. She may consider exclusive delivery because webRichtung will not distribute that contact to others. This promises neither a confirmed appointment nor a sale.

These are illustrative ways of organising a business, not recommendations about cover. Both can support personal advice. What matters is the value your business actually obtains from the chosen distribution.

Make the decision concrete for your team

Answer three questions before ordering:

• Who takes responsibility if the first conversation leads to further questions about family or financing?
• Can we explain our advisory service clearly while the person compares offers elsewhere?
• What specific value does sole distribution add to this process at the price currently displayed?

“We want sole distribution for cases handled by a dedicated adviser” is easier to assess than “Exclusive will probably be better”. Later, use your own contacts to examine whether the delivery option provided that organisational benefit.

Match the order to your support

Choose nationwide Germany or a German postcode with a radius of at least 50 km according to your advisory area. The monthly limit caps regular deliveries per calendar month; it does not promise a quantity. Plan its level alongside the personal support available.

Register your business and prepare the order in webRichtung Customer. The current price appears before placing a binding order. Choose the delivery option whose value you can explain for your team, and start new conversations with people who care about protecting others.

Register and choose your term life lead delivery option