Buy term life insurance leads

Your next advice conversationstarts with someone they care about.

Reach people seeking financial protection for family, a partner or property financing. webRichtung supplies their stated requirements and contact details so you can prepare a considerate first conversation.

Regional or nationwide in Germany
Standard or exclusive delivery
Set your monthly limit

For insurance intermediaries and term life insurance providers

Purpose, amount and duration give you a useful starting point.

Mortgage protection and family support raise different questions. The selected reason helps you prepare without assuming the person's circumstances.

Reason for cover

Family with children, a partner, property financing or another reason identify the focus of the enquiry.

Requested sum insured

Up to €100,000, €100,000–250,000, €250,000–500,000 or undecided describe the amount range the person wants to explore.

Preferred duration

Up to ten years, eleven to twenty years, more than twenty years or undecided indicate the proposed protection period.

Location and contact

Postcode and town in Germany, first and last name, email and telephone provide the basis for a personal response.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

From registration to a customer conversation.

Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

Questions about term life enquiries

Has the requested amount already been assessed?

It is the person's preferred range. Discuss commitments, reserves and further personal information afterwards to understand the actual protection need.

Which circumstances does the form distinguish?

The form separates families with children, partners, property financing and other reasons, giving you a basis for appropriate opening questions.

Does the enquiry contain health information?

This form does not collect health answers. Application information and assessment remain separate steps following the initial conversation.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.