MyHammer alternative for tradespeople: costs, models and other routes to new jobs

Almost everyone in the trades knows MyHammer. Some businesses have been winning good jobs there for years, while others are frustrated by fees for contacts that lead nowhere, or by the time it takes to sift through jobs and apply. If you are looking for a MyHammer alternative, it usually comes down to one of these questions: is there a model that suits my business better? And how do I compare them fairly?

This guide won’t give you a black-and-white answer. It explains the models, shows what to watch for on costs and helps you find the right combination for your business. The information about the providers comes from their own public pages and terms and conditions, retrieved on 28 October 2026. Prices and conditions can change, so always check the current state before you decide.

How MyHammer works for tradespeople

MyHammer is a job-posting platform. Customers post their job, and tradespeople decide which jobs to respond to. According to MyHammer, registration is free.

Costs arise through the contact fee. According to the terms and conditions for tradespeople and service providers (as of February 2026), it becomes due when a confirmed contact between you and the client is made. The fee is shown to you beforehand and depends on the expected scope, the value, the category and the location of the job. There are also subscriptions: you pay a monthly base fee and get credit for contact fees in return. According to the terms and conditions, credit you don’t use in a subscription month expires at the end of that subscription month and is not carried over.

Important for your calculation: the contact fee pays for the contact, not for the job. MyHammer explains this itself in its help section. If the customer ends up choosing another business, the fee still remains part of your acquisition costs.

The alternatives at a glance

Broadly speaking, there are three directions. Each has its strengths, and none is the right one for every business.

Other job-posting platforms

CHECK24 Profis works in a similar way: according to its own page, registration is free of charge, and there is no monthly base fee and no minimum turnover. Costs arise when the customer confirms interest, depending on the service, the job volume and the market situation. According to CHECK24, pros can receive up to 30 percent discount for high quality and activity.

There are also smaller portals, often regional or specialised in individual trades. The basic principle stays the same: you browse, choose and apply. If that is exactly what you like about MyHammer, but prices or competition bother you, switching or adding another platform can make sense.

Providers that deliver enquiries to you

Here it works the other way round. You set the service, area and volume, and the provider delivers matching enquiries to you. You don’t have to sift through anything or apply. You pay per delivered enquiry.

Aroundhome, for example, according to its partner page, charges for every enquiry passed on; the price depends on the product offered and is shown during the contract process. According to its own statement, contracts there can in most cases be cancelled monthly, and each enquiry is passed on to a maximum of three specialist partners.

With webRichtung, you choose your industry, area, standard or exclusive delivery and a monthly cap. Standard enquiries go to at most three providers, exclusive enquiries to exactly one. You see the current price before placing your order, and the account is free.

Your own customer acquisition

Referrals, a well-maintained Google Business Profile, a website with a clear way to get in touch and, if needed, ads: this makes you independent of platforms. The price is time and sometimes know-how.

The big advantage of your own routes: every enquiry belongs to you alone, and with every satisfied customer the channel gets stronger. A good review on Google or a recommendation among friends and acquaintances keeps working for years without you paying for it again. The downside: it takes time before this turns into a reliable flow of enquiries, and in quiet phases you can hardly increase the volume at short notice. That’s why many businesses combine their own acquisition as a foundation with a platform or lead delivery as a controllable addition. You’ll find an overview of all routes in the guide Customer acquisition in the trades.

Contact fee or lead price: which is cheaper?

There is no blanket answer to this question, and anyone who gives one anyway is making it too easy for themselves. What you should compare is not the individual prices but the cost per job won. This is made up of three building blocks:

• Direct costs: contact fees or lead prices, plus subscription or base fees.
• Time: sifting, applying, phone calls, appointments, quotes. An hour of sales is an hour you don’t spend on site.
• Conversion rate: how many contacts or enquiries do you need on average for one job?

An example with deliberately simple, made-up numbers: on a platform, you pay 250 euros in total for ten contacts and spend five hours sifting and applying. With a provider that delivers enquiries, you pay 400 euros for ten enquiries but skip the sifting and need only two hours for the groundwork. Which model is cheaper now depends on what an hour of your time is worth to you and which group brings in more jobs. The only way to find that out is to measure it.

The guide What may leads cost? shows you how to calculate this properly.

Checklist questions for every alternative

Before you sign up with a new platform or provider, clarify these points:

1. What exactly am I paying for: a contact, a delivered enquiry or a membership?
2. Do I see the price before any costs arise?
3. How many businesses receive the same enquiry?
4. Can I define my area precisely?
5. Is there a base fee, a minimum term or credit that expires?
6. Can I set a cap on my monthly costs?
7. What happens with obviously wrong enquiries or contacts?
8. How are the enquiries generated, and did the person ask to be contacted themselves?

The last question in particular is often forgotten. Someone who asked for a quote themselves is a completely different conversation partner on the phone than someone who is merely on a list.

Which model suits which business?

You have time to sift and want to choose yourself: job-posting platforms are a good fit. You decide job by job and pay only for contacts you want.

You have little time but free capacity: lead delivery takes the searching off your hands. You focus on conversations and quotes.

You sell high-value services that need explaining: exclusive enquiries can pay off because the supplier doesn’t pass the same enquiry on to any other business, so you can take your time advising. The prospect can, of course, still get other quotes on their own. More on this in the guide Exclusive or shared leads.

You want to become more independent: build up your own acquisition in parallel. Platforms and leads are then an addition, not a dependency.

When MyHammer remains the right choice

Fair is fair: for some businesses MyHammer is exactly right, and an alternative brings no advantage. This applies above all if you take on lots of smaller jobs that can be completed quickly, if you like deciding yourself which job fits your calendar, and if you keep an eye on the platform every day. Good reviews on your profile there are also an advantage you have earned and can’t simply take with you.

A subscription can also pay off if you reliably use up your monthly credit. If, on the other hand, you regularly let it expire, you are paying for contacts you never used. A look at the last few months quickly shows you which side you’re on.

Typical pitfalls when comparing

When comparing platforms and providers, the same mistakes in thinking happen again and again. If you know them, you save yourself money and hassle:

• Comparing only the individual price: a cheap contact is of little use if you need twenty of them for one job.
• Forgetting your own time: sifting, applying and following up are working time. Factor them in at a realistic hourly rate.
• Testing for too short a time: many jobs only come about weeks after the enquiry. If you judge after two weeks, you often see only the costs, not yet the closed deals.
• Choosing too large an area: enquiries from places you don’t really want to travel to still cost money or time.
• Responding slowly: whatever the model, an enquiry that sits for days rarely turns into a job.

Switching: test instead of going with your gut

You don’t have to cancel MyHammer overnight to try out an alternative. A limited test makes more sense: keep your existing routes running and start a new source with a small budget and a fixed cap. Record separately for each source how many enquiries came in, how much time you invested and how many jobs resulted.

After two to three months, you have real numbers instead of guesses. Then you can decide whether to shift, combine or leave everything as it is. That is a good decision too, if the numbers support it.

A tip for the test: handle the enquiries from both sources equally well. If the new source gets called back faster because it’s new and exciting, in the end you’re not comparing the sources but your own enthusiasm.

Test webRichtung as an alternative

If you want to hand off the search for jobs, you can test webRichtung without a base fee. You create an account for free and set up your lead order in webRichtung Customer: industry, area (all of Germany or postcode with radius from 25 km), standard or exclusive delivery and a monthly cap. You see the current price before you confirm. The cap limits your costs; it is not a promised delivery volume.

Choose your industry in the lead overview and start your test. If you’d like to read up on everything important about buying leads first, the guide to buying leads will help you.