Knowledge · studio

What Does an AI Video Cost? Cost Factors and Pricing Models

What the cost of an AI video depends on, which pricing models exist, and why a fixed price before production starts makes the difference.

What an AI video costs depends on three factors: the length and complexity of the video, the demands on quality and brand – and the provider's pricing model. The range goes from a few euros for a simple clip to considerably higher amounts for elaborate productions with a script, a custom character, and a review process. For companies, however, a different question is more important than the absolute price: Do you know the costs before production starts?

What the costs depend on

• Length and format: A 20-second promotional clip is cheaper than a ten-minute video with a script and voiceover.
• Effort per video: Pure text-to-video generation is cheap; a production with brand integration, a custom character, and quality control costs more – but delivers results you can actually publish.
• Iterations: The first draft rarely fits. Models that charge per generation attempt become expensive and unpredictable with many correction rounds.
• Your working time: The often overlooked item. Hours of prompting, post-processing, and gathering material costs real money – even if it appears on no invoice.

Comparing the pricing models

Two basic models have established themselves in the market. Subscriptions offer monthly quotas: predictable with consistently high demand, but expensive if you produce irregularly – unused quotas expire or are paid for anyway. Usage-based models charge per production or consumption: you only pay for what you actually create. For most small and medium-sized companies whose video needs fluctuate, the second model fits better.

Fixed price before the start: the model from studio

webRichtung studio works with Pay per Use and a principle against cost surprises: Before the start, the studio shows you the fixed Credit price of the production. You decide with the full picture whether to start. The key facts:

• Account and users: €0 – there is no base fee and no cost per employee.
• 1 Credit = 1 euro (net) at purchase – you top up your balance once or automatically, without a subscription obligation.
• Fixed Credit price per production, shown before the start – whether it's a promotional clip, a YouTube video, or a business video.

You can find details on billing in the documentation.

AI video vs. classic production

A classic video production with an agency, filming, and editing plays in a different price class – and has its place there, for example for image films. AI video is the economical answer to ongoing needs: offer clips, social media content, product presentations that are needed regularly and in variants. The overview Creating AI Video shows which formats are suitable for this.

Conclusion

Don't just calculate the price per video, but the price per published, usable video – including your working time. A model with a fixed price before the start and billing based on consumption makes AI video predictable: you know in advance what it costs, and you pay nothing if you produce nothing. It's exactly this predictability that ultimately decides whether video moves from a one-off project to a permanent part of your marketing.

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