Knowledge · studio
Creating AI Video: the complete overview
How to create videos with AI: what's possible today, which approaches exist, what companies should pay attention to – and how guided productions work.
Creating an AI video means that artificial intelligence takes over the classic production steps: from a script and your specifications, the visual track, narrator voice and finished clips emerge – without a camera, studio or editing software. You control what is said and how it looks; the AI produces it. This drastically lowers the barrier to video content, but shifts the actual work to where it belongs: to message, brand and quality control.
What's possible today
The range is greater than many assume:
- Corporate and product videos: script-based videos that explain services or products
- Advertising clips: short clips for campaigns and social media, from an offer, text and existing assets
- YouTube videos: complete productions with script, voice, visual track and thumbnail
- AI influencers: a recognizable, artificial figure as the face for images and videos – up to longform videos of up to 10 minutes
In addition, there are tools for individual tasks such as image creation, image editing or seamlessly joining multiple videos.
Two approaches: prompt tool or guided production
The first approach is generic prompt tools: enter text, get a clip. That's good for experimenting – but often frustrating for companies, because every result looks different, the brand is missing and no one systematically checks what goes out.
The second approach is guided productions: you first choose the result ("What would you like to create?") and are then guided only through the information that's actually needed for it. This is how webRichtung studio works: in the company profile you maintain your brand, colors and approved statements once, centrally – productions draw on this instead of starting from zero.
What companies should pay attention to
- Brand consistency: colors, tone and statements must be right across all videos – otherwise you produce quickly, but arbitrarily.
- Control before publication: scripts and corporate productions should go through checkpoints. In studio they are called reviews: before things continue, you take a look and approve.
- Rights and sources: clarify which material is being worked with and what you may publish – your own assets and approved statements are the safe basis.
- Predictable costs: good tools show the price before production. In studio you see the fixed credit price before the start – no surprises, no subscription (1 Credit = 1 euro net).
Realistic expectations
AI video does not replace the idea – a weak script will be weak even when generated. What it does replace is production effort and standstill: the video that never came to be because the shooting day, narrator and editing were too expensive. For image films with real people and emotions, classic production remains strong; for explanatory, promotional and regular formats, AI is the faster way today.
The easiest way to get started
Start with a concrete use case instead of technology research – for example a product presentation, as described in the article AI video for the product presentation. In studio you set up a free account for this, choose the production, enter your information and decide at the displayed credit price whether to start.
FAQ
How do you create a video with AI?
AI takes over the production steps that used to require a camera, narrator and editing software: from a script and specifications, the visual track, voice and finished clips emerge – you control the content and approval.
What types of AI videos are possible today?
Typical formats are corporate and product videos, advertising clips for campaigns and social media, YouTube videos and videos with a recognizable AI figure (influencer).
What is the difference between prompt tools and guided productions?
Prompt tools deliver individual clips in response to text input – quality and consistency fluctuate. Guided productions ask in a structured way for what is needed for the result, and firmly build in brand and approvals.
What should companies pay attention to with AI video?
On four points: brand consistency (colors, statements), content control before publication, usage rights to the material and predictable costs per video.
What does it cost to create an AI video?
That depends on the format and tool. With webRichtung studio you see the fixed credit price of the production before the start (1 Credit = 1 euro net) – without a subscription, and account and users cost 0 euros.