Buying home contents insurance leads: which delivery option suits your service?

A household reviewing its protection after moving home needs a dependable adviser. This gives your brokerage an opportunity to demonstrate the value of good home contents advice. When buying new enquiries, choosing standard or exclusive delivery lets you shape how you access those conversations. What matters is the service you want to provide and how your team will deliver it.

Register for home contents insurance leads

Define your service before choosing delivery

The enquiry includes housing situation, cover priority, reason for enquiring, and location and contact details in Germany. First-time cover, moving home and reviewing an existing policy create different tasks. Your service should explain how you support those needs.

For example, one brokerage may guide new households through first-time cover. Another may focus on discussing existing policies and specific protection preferences. Both receive a stated reason for a conversation. Floor area, sum insured and policy documents are clarified personally afterwards; they are not supplied with the lead.

Standard: make your service clear during comparisons

With standard delivery, your brokerage receives the enquiry alongside no more than two other providers. A team that reliably takes on new contacts and clearly explains its approach can use this route to develop additional home contents conversations.

Suppose someone is moving into a rented flat and asks about bicycle cover. Your brokerage can show its value by discussing the new household situation alongside that preference. This requires an adviser who owns the enquiry and a clear route for follow-up questions. Other providers potentially receiving it does not change the advisory work required or justify a rushed recommendation.

Exclusive: personally follow an enquiry through

With exclusive delivery, webRichtung sends the enquiry to only one provider. This benefit may suit a brokerage that assigns a consistent adviser to each new home contents enquiry and deliberately offers that continuity.

Consider a household wanting to discuss its current policy and additional natural hazards. Your brokerage plans personal time to clarify the question and review documents supplied later. Sole distribution by webRichtung may be attractive for that working method. The household remains free to seek other offers. Exclusivity confirms neither the requested cover nor a sale.

Write down your decision in one sentence

Before purchasing, state: “We choose this delivery option because it suits our home contents advice, and we assign a named owner to new enquiries.” Add the type of advice your brokerage actually provides. This anchors the decision in your service.

Compare the displayed price and available advisory time. Housing situation, enquiry reason and cover priority are not ordering filters. You set industry, area, delivery option and monthly limit. Choose nationwide Germany or a German postcode with a radius of at least 50 km. The limit caps regular deliveries per calendar month without guaranteeing a volume.

Register your brokerage and prepare your home contents lead order in webRichtung Customer. You see the current price before making a binding commitment and can approach new households with a clear advisory service.

Register and order home contents enquiries for your brokerage