Buy home contents insurance leads

Your next advice conversationstarts with a household's needs.

Reach people requesting home contents insurance offers in Germany. Their housing situation, stated priorities and reason for enquiring give your team a personal starting point. webRichtung supplies these customer enquiries as a separate service for your insurance business.

Regional or nationwide in Germany
Standard or exclusive delivery
Set your monthly limit

For insurance intermediaries and home contents insurance providers

Understand the household. Prepare the right questions.

Moving home, first-time cover and policy reviews need different questions. Use the stated reason to prepare a response relevant to that household.

Housing situation

Rented flat, owner-occupied home, shared accommodation or another situation describe the household's starting point.

Cover priority

Basic cover, bicycle or e-bike, additional natural hazards or undecided show what the person wants considered.

Reason for enquiring

First-time cover, reviewing an existing policy or moving home help you choose the next questions to ask.

Location and contact

The household's postcode and town in Germany, name, email and telephone make a personal response possible.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

From registration to a customer conversation.

Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

Questions about home contents insurance enquiries

Is the home's floor area included?

No. The form records the housing situation, but no floor area or sum insured. You establish those details personally for the next stage.

Can I identify bicycle or natural hazard concerns?

Yes. Bicycle or e-bike cover and additional natural hazards are available priorities. The selection expresses a preference, not cover already agreed.

How should I prepare a policy review?

Use the enquiry reason and selected priority. Ask about the existing policy, household and desired scope afterwards; policy documents are not part of this form.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.