Buying disability insurance leads: standard or exclusive delivery?

Personal disability insurance advice needs room for the questions people have about protecting their income. When buying leads, you can choose standard or exclusive delivery to support that work. The right choice depends on how your brokerage takes on new enquiries and how much you value webRichtung sending each enquiry to your business alone.

Register for disability insurance leads

What the delivery option means for your advice

Standard enquiries go to no more than three providers. With exclusive delivery, webRichtung sends the individual enquiry to just one provider. You are choosing how it is distributed. The enquirer may independently have contacted other providers.

With either option, age group, employment status, desired monthly benefit, location and contact details give you a starting point. These details turn a general introduction into a conversation about an expressed wish for protection. The desired benefit remains the person’s stated preference; health information and underwriting are not part of the lead.

Two brokerages with different reasons to choose

A team with a central enquiry desk: Suppose an assistant coordinates new contacts while several advisers handle disability insurance. Standard delivery can suit this model when the team can explain its service clearly and follow enquiries through reliably. Clear ownership matters even when someone is still comparing offers. Distribution to several providers is no reason to pressure the person.

A broker who provides continuity personally: She wants to handle each enquiry herself across several conversations. Exclusive delivery can have a specific value for her: webRichtung does not also pass the same enquiry to other providers. She should weigh that benefit against the displayed price. Exclusivity does not create extra advisory hours or replace her professional work.

These examples describe working methods, not differently prescreened customer groups. Vocational training, higher education or self-employment may appear as employment statuses with either delivery option. Your business develops an appropriate advisory process from the person’s actual circumstances.

Separate distribution from the scope of your service

Perhaps your focus is people starting their careers; perhaps you advise several occupational groups. Before purchasing, establish which situations your team can support professionally. The initial information helps you assess this, but it does not provide ordering filters for particular employment groups or desired benefit levels.

Choose your area to reflect how you serve clients: nationwide in Germany or a German postcode with a radius of at least 50 km. If your service includes in-person visits, consider their organisation when choosing the area.

Start with a clear purchasing decision

Answer three questions internally: Who will remain responsible for each disability insurance enquiry? What is sole distribution worth to our working method? How many new enquiries can we take on alongside ongoing advice?

Use those answers to choose your delivery option and monthly limit. The limit caps regular deliveries per calendar month; it does not guarantee a volume. webRichtung Customer shows current prices before you place a binding order. Register your brokerage and prepare a disability insurance lead order around the service model that lets your strengths show.

Register and prepare your disability insurance lead order