Buying solar leads: Which enquiries fit your installation business?

Start new solar customer conversations in which your business can demonstrate its strengths. Building type, system preference and planning stage give your team a concrete starting point for advice. A clear view of your services and consultation capacity helps you plan lead buying around your business. webRichtung supplies solar enquiries from Germany as a separate service.

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Use the enquiry details to assess the fit

Enquiries include building type, system preference, planning stage, location and contact details:

• Building type: Single-family house, multi-unit residential building, terraced house or another building. Compare this with the building types your company serves.
• System preference: With battery storage, without storage, with an EV wall charger or undecided. Consider which requests your services cover and where the scope needs discussing first.
• Planning stage: Initial research, preparing to obtain quotations or detailed planning. This suggests whether to discuss the basics or the next planning steps.

Location and contact details let you respond about the project. You establish roof area, electricity consumption and system capacity yourself; these details are not included. Interest in storage alone does not specify system size or a particular combination of components.

Three examples of a business buying decision

These three illustrative business situations show how to connect your services with your lead-buying plan.

Small installer with limited consultation time: Suppose you mainly install systems on single-family houses, with and without storage. The owner handles enquiries between site appointments. The deciding factor is whether there is also time for people doing initial research. Base your monthly limit on those conversation windows, not just available installation days.

Electrical contractor offering solar and EV charging: Your team also installs wall chargers. That system preference provides a relevant opening to discuss your services. Before buying, decide whether you also want to handle solar enquiries without a charging requirement.

PV supplier with a dedicated advisory team: You can support people who have not chosen a system. These enquiries can fit if you allow time for alternatives and follow-up questions. Decide who handles these conversations and how to reach the next planning step. An open system choice gives your team an opportunity to explain its solutions clearly and help the prospect make a decision.

What you can control when ordering

You choose the industry, area, delivery option and monthly limit. Select Germany nationwide or a German postcode with a radius of at least 50 km. Building type, system preference and planning stage are not ordering filters.

webRichtung sends standard enquiries to no more than three providers and exclusive enquiries to just one. The monthly limit caps regular deliveries per calendar month; it does not promise a delivery volume.

Your short buying checklist

1. Services: Which building types and system preferences do you cover, and where are your limits?
2. Advice: Who handles new conversations, system options and quotation preparation?
3. Area: Can you organise consultations and subsequent installation across the selected area?
4. Starting limit: What ceiling leaves time for outstanding questions from ongoing conversations?

Use these four decisions to prepare your next step in winning customers. Register your business on the solar lead page. In webRichtung Customer, set up your lead order and review current prices before placing a binding order.

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