Buy freight leads: organise customer acquisition alongside daily operations

New shipper contacts can open additional business opportunities for your freight sales team. To progress during everyday work, they need a place alongside ongoing transports and open quotations. With webRichtung, you buy enquiry generation as a service. Your purchasing decision sets the scope you allow for this additional sales work.

Register for freight forwarding leads

Vehicle capacity and quotation time are different

Space in your transport schedule may prompt new customer acquisition. A new enquiry still needs to be understood, clarified and costed. Buying a lead is therefore not an immediate replacement for an already booked transport.

Plan delivery around the time your team can actually develop new quotations. At a small forwarder, the same person may handle new contacts and questions about current journeys. A dedicated sales team can separate those tasks; checking whether transport is possible still needs coordination with operations.

A clear internal handover helps both models. Sales records which answer it needs from the customer and which from its own business. This keeps a new opportunity actionable while existing orders continue.

The supplied context gives you a starting point

The enquiry includes shipment type, destination area, timing preference, pickup location in Germany and contact details. Pallets, part or full loads, or machinery give your team a concrete place to start. You subsequently obtain dimensions, weights and a packing list for your own quotation.

Destination can be Germany, Europe, outside Europe or undecided. Your own services determine which enquiry you can progress. The German area setting for lead purchases is not a filter for a particular destination route.

Use the information internally too: an enquiry your business can consider gets a responsible contact person. They organise the remaining clarification. A relevant shipment type alone does not confirm available capacity at the requested time.

Make room for new contacts during busy operations

Suppose your forwarder is currently busy with existing customers. You still want to meet new companies to broaden your customer base. A limited enquiry scope with reliable ownership can support that aim. The purpose is then to develop additional relationships, not immediately fill one particular journey.

In another situation, sales has time for quotations while operations is heavily occupied. Before purchasing, agree who can address questions about carrying out a transport. More initial contacts do not automatically resolve that internal task.

Review your own workload through new enquiries, calculations in progress and quotations sent. Record confirmed transport bookings separately. A first conversation may open further business but promises neither recurring shipments nor a specific return.

Configure delivery your team can handle

Choose industry, area, delivery option and monthly limit. Select Germany nationwide or a German postcode with a radius of at least 50 km. webRichtung sends standard enquiries to no more than three providers and exclusive enquiries to one. The monthly limit caps regular deliveries per calendar month; it guarantees neither volume nor an even daily flow.

Give your sales team an additional route to businesses with transport needs. Register your freight company and configure the lead order in webRichtung Customer. You see the current price before placing a binding order.

Create your account and buy new freight enquiries