Buy smart home leads: what advisory service do you want to sell?

New smart home contacts give your business an opportunity to sell planning and installation as a connected service. Your offer might cover a clearly defined part of a home or bring several functions together. Before buying leads, it is useful to name that offer: what responsibility do you want to take on in your next customer project?

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Breadth of topics is a purchasing issue

Enquiries identify property type, functional focus and planning stage. A detached house, multi-unit residential building, apartment or other building describes the setting. Convenience, energy, security or several areas identify the interest. Together with location and contact details in Germany, this gives you a concrete opportunity to present your service.

The focus is broader than an individual product. “Convenience” can start a discussion about different routines. “Several areas” gives your team scope to discuss connections. If you provide only a narrow part of this work, reflect that in your purchasing decision. The industry does not promise that every household wish falls within your range.

Three decisions about your own offer

1. Which topics will you cover? Describe internally the functions for which you provide advice and implementation. A concrete service description is more useful than a general statement that you do everything involving smart homes.
2. How far does your responsibility extend? Distinguish your own installation work from coordinating several service areas, if you actually offer that. Decide who clarifies unresolved responsibilities commercially.
3. What will you sell as the next step? Name the advisory or planning service you want a new prospect to understand. Its scope needs to fit your business model; buying the lead does not define it.

These decisions concern your business. They are neither additional webRichtung settings nor project results supplied with the enquiry. They give you a yardstick for assessing the breadth of the offer for your sales activity.

A specialist and an integrator assess the same demand differently

A hypothetical business focuses on lighting and shading controls. It can explain that benefit clearly and define its offer precisely. When buying, it also needs to consider that smart home enquiries can involve other priorities. A lower monthly limit does not turn the service into a filter for its specialism.

A second example business provides broader planning and coordination of several functions. Wider demand may create precisely the consultation opportunity it wants. It assigns responsibility for that coordination accordingly. Both offers can make sense; their relationship to the described range of enquiries differs.

The enquiry form does not collect brands or wireless standards. Your business clarifies existing devices, wiring and control requirements in conversation, then assesses how the specific equipment can work together. An interest in energy or security is also a topic for discussion, not a promised saving or protective effect.

Align purchasing with your service

Select Germany or a German postcode with a radius of at least 50 kilometres to match your service area. Standard enquiries go to no more than three providers; exclusive enquiries go to one through webRichtung. Compare the displayed price with the value of that distribution for your sales. The monthly limit caps regular deliveries per calendar month without guaranteeing a quantity.

Register your business on the smart home page. The welcome email takes you to webRichtung Customer to prepare your order; you see the current price before placing a binding order. Use new contacts to present your specific integration service personally.

Order smart home leads for your advisory offer: register now