Buying electricity leads: choose delivery around your contact organisation

New electricity enquiries bring your tariff offering into conversations with households and businesses considering their supply. When choosing standard or exclusive delivery, look at your sales organisation: who welcomes new contacts, and who remains available for their questions? The delivery option can fit that organisation without requiring you to invent a new advisory process.

Register for electricity tariff enquiries

Choose how enquiries are distributed

Standard enquiries go to no more than three providers. webRichtung sends each exclusive enquiry to one provider only. You decide whether to share distribution by webRichtung with other providers or be its sole recipient for that enquiry.

The person can independently seek other offers. Exclusive delivery is therefore no promised switch or guarantee that your sales team will avoid comparison. Its concrete benefit is sole distribution by webRichtung. Consider what that difference means for your personal service.

Two ways to organise contact

Shared intake for new tariff conversations

In a hypothetical sales team, several people handle incoming electricity enquiries. They can introduce their offering when a tariff switch is mentioned and are prepared for prospects comparing options. Standard is one possible purchasing choice: shared intake supports the opening contact while you knowingly accept distribution to no more than three providers.

Before buying, check that new enquiries will actually have someone to speak to. A shared inbox alone answers no question about the supply location. The team should know who takes responsibility; internal assignment is your own organisation.

A dedicated adviser for a new supply requirement

Another example business has one person accompany the contact from the first conversation. For someone moving in, that adviser can follow up unresolved questions about the new supply location. Exclusive delivery may appeal where the business wants to build this personal relationship on sole distribution.

The chosen delivery option does not create space in the diary. Include time for replies from conversations already under way. Dedicated support must still establish whether the actual offering fits the plans.

Assess delivery and enquiry information separately

The electricity enquiry includes consumption range, usage situation, reason, supply location in Germany and contact details. Consumption may still be unknown. “One dwelling in a multi-unit building” does not mean the entire building; business use is a separate option. These details give the conversation direction.

Neither standard nor exclusive turns a consumption band into an exact bill. You establish the comparison details required yourself. Reason, usage and consumption are not ordering filters. Choose delivery by the value of its distribution to your team, rather than expected extra data or guaranteed switching intent.

Start with a clear purchasing decision

Write one internal sentence: “We choose this delivery option because this is how we support new electricity contacts.” Add the responsible person and the capacity for further conversations. That makes the decision more concrete than assuming one option must always deliver more sales.

Choose the industry, nationwide Germany or a German postcode with a radius of at least 50 km, delivery option and monthly limit. The latter caps regular deliveries per calendar month without promising a volume.

Register your business and prepare the order in webRichtung Customer. The current price appears before a binding order. Give your tariff offering new opportunities for personal conversations through the delivery option you have deliberately chosen for your team.

Register and plan delivery of your electricity leads