Buy trailer leads: plan for stock sales and sourcing

New trailer enquiries can support both sales from stock and your sourcing business. The buying decision is about which of these routes your team can reliably manage. webRichtung connects you with people in Germany who have described their transport needs. Your range gains new opportunities for sales conversations, while you set the scope of your lead order.

Register for trailer leads

Two sales routes need different preparation

When selling from stock, you can show available vehicles and arrange a viewing. Keep an internal record of the body types currently available and decide who tells the sales team about stock changes. This is particularly useful when the same trailer is being discussed with several prospects.

Sourcing extends what your dealership can offer. It also requires coordination on specifications, availability and follow-up. Before buying leads, decide who will handle that work. A free consultation slot does not automatically leave time for every subsequent enquiry.

The enquiries include intended use, preferred body type, buying stage, location and contact details. These give your team a starting direction. Payload, dimensions and the towing vehicle need your own clarification; an enquiry is not automatically matched to a specific trailer in stock.

Two example dealership decisions

A dealer focused on stock sales: Suppose your team mainly sells open-box trailers and tippers from stock. The purchasing question is how you will also handle requests for enclosed bodies. If you can source and advise on them, that creates another sales route. If they are outside your range, consider the breadth of enquiries when deciding whether to buy. There is no body-type ordering filter.

A dealer that regularly sources vehicles: Your range might include several specifications that you order after clarifying the customer’s needs. People doing initial research can also fit this sales process. Set aside time to respond about variants instead of basing your monthly limit solely on the number of first conversations you can hold. A planned purchase still does not establish confirmed availability.

Both examples point to the same decision: the size of your catalogue does not determine a sensible starting scope. Your ability to take the requested sales route forward does.

Match the area and delivery option to your sales process

Choose Germany nationwide or a German postcode with a radius of at least 50 km. For stock sales built around viewings, consider how easily customers can reach you. For a wider area, also decide how your own business will organise advice and handover.

webRichtung sends standard enquiries to no more than three providers and exclusive enquiries to one provider. The monthly limit caps regular deliveries per calendar month; it is not a promised volume.

Your buying note for new sales conversations

Write down three decisions before starting: Which body types does your team sell from stock? Which can you source? How much time remains for new enquiries alongside open quotations? Assign a person to each sales route. You can then align your area and monthly limit with the way your dealership actually works.

Register your dealership and prepare your lead order in webRichtung Customer. You see the current price before placing a binding order.

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