Clarify the starting point
Discuss whether the prospect is planning a new heating system or replacing an existing solution. Shape your advice around the actual request.
Buy heat pump leads
New heat pump enquiries.Your expertise takes them further.
Reach people interested in a heat pump. You bring the expertise for advice, planning and proposals; webRichtung supplies customer enquiries as a separate service.
- Regional or nationwide in Germany
- Standard or exclusive delivery
- Set your monthly limit
For heating contractors and specialist heat pump suppliers
From initial interest to a useful consultation.
Your sales team needs to understand what support the prospect is looking for. Use the personal conversation to explore their plans and agree on the next practical step.
Understand the building
Ask about the property, its current heating and available documents. These topics belong in the professional discussion with the prospect.
Align expectations
Find out what matters to the prospect and how far their planning has progressed. Decide whether initial advice, a site visit or an offer is the useful next step.
Agree on what happens next
Confirm which information you still need and how to proceed. A clear end to the first conversation helps both sides continue working together.
Match your service area. And your sales capacity.
Your area
Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.
Your delivery option
Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.
Your monthly limit
Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.
From registration to a customer conversation.
Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.
Questions about heat pump enquiries
Which businesses is this service for?
Heating contractors and specialist suppliers who advise people on heat pumps and offer relevant services. You purchase the enquiry; your business provides the consultation and proposal.
Does an enquiry replace technical planning?
A customer enquiry starts the consultation. You professionally assess whether and how a solution fits the building. A contact request is not a completed system design.
How should my sales team use the first contact?
Start with the person's interest in a heat pump, clarify their specific request and agree on the next step. Give the conversation a clear path forward.
How much do the leads cost?
The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.
How does exclusive delivery work?
Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.
Do I need to use the whole AI platform?
You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.
Bring your expertise to new customer conversations.
Register your business to access your lead orders.