Leads for funeral services

Personal supportstarts with understanding the situation.

Reach people seeking help with funeral arrangements or advance planning. Their enquiry provides initial context and preferences so your business can respond thoughtfully and begin a relevant conversation.

Regional or nationwide in Germany
Standard or exclusive delivery
Set your monthly limit

For funeral directors and funeral planning providers

Know the circumstances before you respond.

A recent bereavement calls for a different opening from planning ahead. The information helps you approach unanswered questions sensitively and agree the next step with the person enquiring.

Reason for enquiring

A bereavement, preparation for a funeral, advance funeral planning or initial guidance distinguish the starting situations.

Preferred funeral type

Burial, cremation, a nature or sea burial, or undecided indicate initial wishes and topics to discuss.

Farewell preferences

A funeral ceremony, a small gathering, burial without a ceremony or undecided provide a personal starting point.

Location and contact

Postcode and town of the intended funeral in Germany, name, email and phone number enable your response.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

From registration to a customer conversation.

Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

What your funeral business can learn in advance

Can I distinguish advance planning from a bereavement?

Yes. The reason for the enquiry is explicitly requested. Use it to ask what support is needed now and what arrangements have already been discussed.

Must the funeral type already be decided?

No. Both funeral type and farewell arrangements can remain open. A personal conversation can explore wishes at a pace suited to the individual.

Does the enquiry include a funeral date?

The form does not collect a date. Discuss timing, the burial location and specific services directly with the person; the enquiry itself does not confirm an engagement.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.