Leads for driving lessons

Your next learner enrolmentstarts with a training goal.

Reach people looking for a driving school and requesting a quote. Desired licence category, current training status and scheduling preferences help your team prepare a relevant first conversation.

Regional or nationwide in Germany
Standard or exclusive delivery
Set your monthly limit

For driving schools and driver training providers

Discuss the starting point the learner actually needs.

A first start, a school transfer and an additional category call for different information. Prepare questions about previous steps, lessons and possible driving times using the stated starting situation.

Licence category

Category B, German accompanied driving from 17, motorcycle or another category identify the training goal.

Training status

Not yet enrolled, already enrolled, changing schools or extending or refreshing a licence describe the learner’s position.

Preferred schedule

Regular, as compact as possible, flexible or undecided indicate how the person would like to organise training.

Search location and contact

Postcode and town in Germany, first and last name, email and phone number enable your response.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

From registration to a customer conversation.

Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

What your driving school can learn before speaking

Is the exact motorcycle category specified?

The motorcycle option groups AM, A1, A2 and A together. Clarify the specific category and the person’s circumstances directly during your conversation.

Can enquiries involve transferring schools?

Yes. Changing schools is a separate training status. Ask about training completed and available documents to discuss how the learner could continue with you.

Is a compact course already promised?

No. As compact as possible is a preference. Agree the training model, available driving slots and possible start with your school; no test or completion date is collected.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.