Buy car insurance leads

Your next insurance conversationstarts with a vehicle and a reason.

Reach people requesting car insurance offers in Germany. Their initial information shows which vehicle and level of cover they want to discuss. webRichtung supplies these customer enquiries as a separate service for your insurance sales team.

Regional or nationwide in Germany
Standard or exclusive delivery
Set your monthly limit

For insurance intermediaries and car insurance providers

Start the comparison with the right context.

Vehicle purchases, policy reviews and additional vehicles raise different questions. Use the stated reason to identify the details needed for the next step.

Desired cover

Third-party liability, liability with partial comprehensive cover, liability with fully comprehensive cover, or undecided indicate the selected level.

Vehicle type

Passenger car, electric car, motorhome or camper, and another vehicle identify the selected category.

Reason for enquiring

Registration or purchase, reviewing an existing policy, an additional vehicle or initial research explain the starting point.

Registration location and contact

A postcode and town in Germany, first and last name, email and telephone allow you to respond personally.

Match your service area. And your sales capacity.

Your area

Choose Germany nationwide or a German postcode with a radius of at least 50 km. Focus on enquiries from the area your business serves.

Your delivery option

Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.

Your monthly limit

Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.

From registration to a customer conversation.

Create your account
Register your business on this page. Your welcome email takes you straight to webRichtung Customer to place your lead orders.
Set up a lead order
Choose the industry, area, delivery option and monthly limit. You see the current price before confirming your order.
Receive enquiries
After one-time approval for the industry, matching enquiries reach your customer portal when your order is eligible for delivery and has sufficient credit.
Start the conversation
Get in touch and discuss the actual requirements. Your advice lays the groundwork for a relevant offer and your next sale.

Questions about car insurance enquiries

Are vehicle identifiers and no-claims details included?

No. The form records the vehicle category, not vehicle identification codes, no-claims class or annual mileage. You establish these details during personal contact.

Can I identify electric car or camper enquiries?

Yes. Electric car and motorhome or camper are separate choices. The selection does not yet provide full details of equipment or usage.

How should I prepare an additional-vehicle enquiry?

Start with the stated reason and cover level. Ask about existing insurance and actual usage afterwards; the enquiry does not promise a particular insurance classification.

How much do the leads cost?

The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.

How does exclusive delivery work?

Only one provider receives an exclusively delivered enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.

Do I need to use the whole AI platform?

You can purchase customer enquiries as a separate service. Your access takes you to webRichtung Customer. If you later use our software, you keep the same account.