Your area
Choose Germany nationwide or a German postcode with a radius of at least 25 km. Focus on enquiries from the area your business serves.
For insurance intermediaries and providers
Buy insurance leads.
New enquiries for your insurance business.
Reach people who want to compare insurance and discuss their cover. Choose the right category for your business, from private health and disability insurance to car and home contents insurance.
- Regional or nationwide in Germany
- Standard or exclusive delivery
- Set your monthly limit
Insurance and pensions
Enquiries that match your expertise.
Choose from twelve insurance categories and company pensions. Find the offer that suits your expertise and target customers.
Private health insurance
Employment status, existing insurance and the topic the prospect wants to discuss help you prepare a personal conversation.
View leads and create an accountDisability insurance
Age group, employment status and the desired monthly benefit give you a starting point for your advice.
View leads and create an accountCompany pensions
Business enquiries with workforce size, pension goals and preferred funding arrangements.
View leads and create an accountPension insurance
Pension preferences, personal goals and the decision stage help you discuss retirement provision.
View leads and create an accountTerm life insurance
The reason for seeking cover, the desired sum insured and the coverage period help you prepare the conversation.
View leads and create an accountSupplementary dental insurance
Priority benefits, the stated treatment situation and preferred timing help you plan your first response.
View leads and create an accountCar insurance
Desired cover, vehicle type and the reason for the enquiry help you start an insurance comparison.
View leads and create an accountHome contents insurance
Living situation, desired cover and the reason for the enquiry help you tailor your advice to the household.
View leads and create an accountDog health insurance
The dog's age, desired cover and the owner's personal priority help you prepare the conversation.
View leads and create an accountCat health insurance
Speak with cat owners who want to discuss insurance options for veterinary costs.
View leads and create an accountBusiness liability insurance
Reach self-employed professionals and companies seeking business liability advice or comparing insurance offers.
View leads and create an accountLegal expenses insurance
Reach people comparing legal expenses insurance and seeking a personal discussion of their needs.
View leads and create an accountResidential building insurance
Reach homeowners reviewing their building insurance or comparing offers for their property.
View leads and create an account
Your area. Your delivery option. Your sales schedule.
Your delivery option
Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry.
Your monthly limit
Set the maximum number of regular deliveries per calendar month, whether standard or exclusive. This limit is not a guaranteed delivery volume.
You see the current price in webRichtung Customer before confirming your lead order.
Find the right insurance leads →Questions about buying insurance leads.
Which insurance leads can I buy?
You can receive enquiries for private health, disability, pension, term life, supplementary dental, car, home contents and dog health insurance. Company pension enquiries from businesses are also available. You can also receive enquiries for cat health, business liability, legal expenses and residential building insurance.
What information comes with an enquiry?
You receive contact details and the preferences stated in the enquiry form. Information varies by category and enquiry. Clarify further questions and suitable cover during your personal consultation.
How much do insurance leads cost?
The current price depends on the area, delivery option and market conditions. You see it in the customer portal before placing a binding order.
Can I buy exclusive insurance leads?
You can choose standard or exclusive delivery. Standard enquiries go to no more than three providers. With exclusive delivery, only one provider receives the enquiry. Allocation considers factors including price, area, credit and monthly limit. No particular delivery volume is guaranteed.
How do I start buying?
Choose your category and register your business on its purchase page. Your welcome email takes you to webRichtung Customer, where you set your area, delivery option and monthly limit and see the current price before ordering. After one-time approval for the category, matching enquiries can be delivered when you have sufficient credit.
Start with your category.
Find the right lead offer and register your insurance business.