The University of Reutlingen, under the direction of Prof. Dr. Jochen Strähle, has taken up the topic of product descriptions in e-commerce. The results of the published study speak a clear language “Product descriptions improve buying behaviour”.
The study also showed that the test persons are interested in comprehensive information. Customers who had few product descriptions available also felt much less informed. In comparison, 46.2 percent stated that they had too few product details. For a lot of information, it was just 8.3 percent.
Consequently, companies can increase the purchase decision if they provide detailed descriptions.
Excerpt: Study by the University of Reutlingen on the subject of product descriptions in e-commerce