---
title: "What Does an AI Video Cost? Cost Factors and Pricing Models"
description: "What the cost of an AI video depends on, which pricing models exist, and why a fixed price before production starts makes the difference."
type: "wissen"
product: "studio"
slug: "ki-video-kosten"
source_language: "de"
target_languages: ["de", "en", "es", "pl", "tr"]
published: "2026-06-10"
status: "publish"
faq_json: [{"q":"What does an AI video cost?","a":"That depends on length, effort, and demands – from a few euros for a simple clip to considerably more for elaborate productions. What matters is whether you know the price before the start."}, {"q":"Which pricing models exist for AI video?","a":"Common in the market are subscriptions with monthly quotas and usage-based models. At webRichtung studio, Pay per Use applies: a fixed Credit price per production, shown before the start."}, {"q":"What are hidden costs with AI videos?","a":"Above all working time: correction rounds, post-processing, and gathering material often cost more than the production itself."}, {"q":"How does webRichtung studio bill?","a":"Account and users cost 0 euros. Productions have a fixed Credit price, which the studio shows before the start; 1 Credit corresponds to 1 euro net."}, {"q":"Is a subscription worthwhile for occasional videos?","a":"Usually not: those who produce irregularly pay for unused quotas with subscriptions. Usage-based billing fits fluctuating demand better."}]
language: "en"
source_id: "wissen/ki-video-kosten"
source_hash: "148fa8920a7f6ff5f3710390771a594299467f27ea0873b8fa0936773d819875"
---

What an AI video costs depends on three factors: the length and complexity of the video, the demands on quality and brand – and the provider's pricing model. The range goes from a few euros for a simple clip to considerably higher amounts for elaborate productions with a script, a custom character, and a review process. For companies, however, a different question is more important than the absolute price: Do you know the costs before production starts?

## What the costs depend on

- **Length and format:** A 20-second promotional clip is cheaper than a ten-minute video with a script and voiceover.
- **Effort per video:** Pure text-to-video generation is cheap; a production with brand integration, a custom character, and quality control costs more – but delivers results you can actually publish.
- **Iterations:** The first draft rarely fits. Models that charge per generation attempt become expensive and unpredictable with many correction rounds.
- **Your working time:** The often overlooked item. Hours of prompting, post-processing, and gathering material costs real money – even if it appears on no invoice.

## Comparing the pricing models

Two basic models have established themselves in the market. **Subscriptions** offer monthly quotas: predictable with consistently high demand, but expensive if you produce irregularly – unused quotas expire or are paid for anyway. **Usage-based models** charge per production or consumption: you only pay for what you actually create. For most small and medium-sized companies whose video needs fluctuate, the second model fits better.

## Fixed price before the start: the model from studio

[webRichtung studio](https://www.webrichtung.de/module/studio/) works with Pay per Use and a principle against cost surprises: **Before the start, the studio shows you the fixed Credit price of the production.** You decide with the full picture whether to start. The key facts:

- **Account and users: €0** – there is no base fee and no cost per employee.
- **1 Credit = 1 euro (net)** at purchase – you top up your balance once or automatically, without a subscription obligation.
- **Fixed Credit price per production**, shown before the start – whether it's a promotional clip, a YouTube video, or a business video.

You can find details on billing in the [documentation](https://docs.webrichtung.de/konto/guthaben/).

## AI video vs. classic production

A classic video production with an agency, filming, and editing plays in a different price class – and has its place there, for example for image films. AI video is the economical answer to ongoing needs: offer clips, social media content, product presentations that are needed regularly and in variants. The overview [Creating AI Video](/en/wissen/ki-video-erstellen.html) shows which formats are suitable for this.

## Conclusion

Don't just calculate the price per video, but the price per published, usable video – including your working time. A model with a fixed price before the start and billing based on consumption makes AI video predictable: you know in advance what it costs, and you pay nothing if you produce nothing. It's exactly this predictability that ultimately decides whether video moves from a one-off project to a permanent part of your marketing.