---
title: "Have a Product Video Made or Do It Yourself? The Honest Comparison"
description: "Hire an agency, film it yourself, or use a guided AI production: which option fits when – compared by budget, speed, and ambition."
type: "wissen"
product: "studio"
slug: "have-a-product-video-made"
source_language: "de"
target_languages: ["de", "en", "es", "pl", "tr"]
published: "2026-06-10"
status: "publish"
faq_json: [{"q":"Should I have a product video made or do it myself?","a":"That depends on purpose and quantity: for the one representative flagship video a production company is worthwhile, for ongoing demand for product clips guided AI productions are usually more economical."}, {"q":"What speaks for an agency or production company?","a":"Highest production value, real footage of the product, professional direction. In return, longer lead times, higher costs, and little flexibility for variants."}, {"q":"What speaks against pure DIY?","a":"The time investment: concept, shoot, editing, and sound cost many working hours, and without experience the result often doesn't look professional."}, {"q":"What is a guided AI production?","a":"A middle ground: you provide the offer, message, and assets, the AI produces the video in a structured process – with webRichtung studio with reviews and a fixed Credit price before the start."}, {"q":"Which option is the cheapest?","a":"Per published video usually the guided AI production – especially if you need clips regularly and honestly factor in your working time."}]
language: "en"
source_id: "wissen/produktvideo-erstellen-lassen"
source_hash: "9ef65c1a27c783f3e1edb860e0e757a8bf35a50a69170ff97c4d199682d4d4ad"
---

For a product video, you have three options: hire an agency or production company, film and edit it yourself – or use a guided AI production. Which option fits depends mainly on three questions: How representative does the video need to be, how quickly do you need it, and do you need one or many?

## Option 1: Have it made (agency/production company)

The classic solution: professionals handle concept, shoot, editing, and sound.

**Strengths:** highest production value, real footage of your product, professional direction and consulting. For a flagship video – such as the central product page or a trade fair appearance – this remains the right choice.

**Weaknesses:** budget and time. There are often weeks between briefing and finished video, change requests cost extra, and for variants or additional products the process starts over from scratch. Anyone wanting to cover ten products and three channels quickly reaches the limits here.

## Option 2: Do it yourself

Smartphone cameras are good, editing software is available – technically, doing it yourself is now within reach for most businesses.

**Strengths:** full control, no external costs, authenticity.

**Weaknesses:** the time sink in day-to-day operations. Concept, shoot, editing, sound, corrections – many working hours add up per video, and without experience the result often looks exactly like that. Most DIY efforts don't fail at the first video, but at the fifth: the regularity breaks off because the effort is too high.

## Option 3: Guided AI production

The middle ground that has emerged in recent years: you provide the substance – product, message, images, brand data – and the AI handles the production in a structured process.

In [webRichtung studio](https://www.webrichtung.de/module/studio/) this works as a guided production: you first choose the result (e.g., a business video or ad clip), the studio only asks for the details needed for it, and accesses your company profile with brands, colors, and approved statements. Two features make the difference from the DIY approach: **Reviews** with checkpoints before anything goes out, and a **fixed Credit price that is shown before the start** (1 Credit = 1 euro net, Pay per Use without subscription).

**Strengths:** speed, predictable costs, any number of variants, consistent brand quality.
**Weaknesses:** no real shot footage of your product – where actual product footage matters, it's best to combine your own image material with the AI production.

## The decision in three questions

1. **How many videos do you need?** One: consider a production company. Ongoing: AI production.
2. **How quickly?** This week: AI or yourself. In two months: all options open.
3. **What does your time cost you?** With DIY, honestly factor in the working hours – then the comparison shifts significantly. More on this in the article [What does an AI video cost?](/en/wissen/ki-video-kosten.html)

In practice, many companies run a dual approach: one professionally produced core video, supplemented by ongoing AI-produced clips for offers, social media, and individual products. This way the flagship gets the big production – and everyday needs get a solution that grows with demand.