---
title: "Creating AI Video: the complete overview"
description: "How to create videos with AI: what's possible today, which approaches exist, what companies should pay attention to – and how guided productions work."
type: "wissen"
product: "studio"
slug: "creating-ai-video"
source_language: "de"
target_languages: ["de", "en", "es", "pl", "tr"]
published: "2026-06-10"
status: "publish"
faq_json: [{"q":"How do you create a video with AI?","a":"AI takes over the production steps that used to require a camera, narrator and editing software: from a script and specifications, the visual track, voice and finished clips emerge – you control the content and approval."}, {"q":"What types of AI videos are possible today?","a":"Typical formats are corporate and product videos, advertising clips for campaigns and social media, YouTube videos and videos with a recognizable AI figure (influencer)."}, {"q":"What is the difference between prompt tools and guided productions?","a":"Prompt tools deliver individual clips in response to text input – quality and consistency fluctuate. Guided productions ask in a structured way for what is needed for the result, and firmly build in brand and approvals."}, {"q":"What should companies pay attention to with AI video?","a":"On four points: brand consistency (colors, statements), content control before publication, usage rights to the material and predictable costs per video."}, {"q":"What does it cost to create an AI video?","a":"That depends on the format and tool. With webRichtung studio you see the fixed credit price of the production before the start (1 Credit = 1 euro net) – without a subscription, and account and users cost 0 euros."}]
language: "en"
source_id: "wissen/ki-video-erstellen"
source_hash: "57e78c53a41efd774c74759565387c4d4f41c91cf3a1fc147cf30ad5d36cdd25"
---

Creating an AI video means that artificial intelligence takes over the classic production steps: from a script and your specifications, the visual track, narrator voice and finished clips emerge – without a camera, studio or editing software. You control what is said and how it looks; the AI produces it. This drastically lowers the barrier to video content, but shifts the actual work to where it belongs: to message, brand and quality control.

## What's possible today

The range is greater than many assume:

- **Corporate and product videos:** script-based videos that explain services or products
- **Advertising clips:** short clips for campaigns and social media, from an offer, text and existing assets
- **YouTube videos:** complete productions with script, voice, visual track and thumbnail
- **AI influencers:** a recognizable, artificial figure as the face for images and videos – up to longform videos of up to 10 minutes

In addition, there are tools for individual tasks such as image creation, image editing or seamlessly joining multiple videos.

## Two approaches: prompt tool or guided production

The first approach is generic prompt tools: enter text, get a clip. That's good for experimenting – but often frustrating for companies, because every result looks different, the brand is missing and no one systematically checks what goes out.

The second approach is **guided productions**: you first choose the result ("What would you like to create?") and are then guided only through the information that's actually needed for it. This is how [webRichtung studio](https://www.webrichtung.de/module/studio/) works: in the company profile you maintain your brand, colors and approved statements once, centrally – productions draw on this instead of starting from zero.

## What companies should pay attention to

1. **Brand consistency:** colors, tone and statements must be right across all videos – otherwise you produce quickly, but arbitrarily.
2. **Control before publication:** scripts and corporate productions should go through checkpoints. In studio they are called reviews: before things continue, you take a look and approve.
3. **Rights and sources:** clarify which material is being worked with and what you may publish – your own assets and approved statements are the safe basis.
4. **Predictable costs:** good tools show the price before production. In studio you see the **fixed credit price before the start** – no surprises, no subscription (1 Credit = 1 euro net).

## Realistic expectations

AI video does not replace the idea – a weak script will be weak even when generated. What it does replace is production effort and standstill: the video that never came to be because the shooting day, narrator and editing were too expensive. For image films with real people and emotions, classic production remains strong; for explanatory, promotional and regular formats, AI is the faster way today.

## The easiest way to get started

Start with a concrete use case instead of technology research – for example a product presentation, as described in the article [AI video for the product presentation](/en/wissen/ki-video-produktvorstellung.html). In studio you set up a free account for this, choose the production, enter your information and decide at the displayed credit price whether to start.