---
title: "Create an appointment booking page: Your own booking link in just a few minutes"
description: "Step by step to your own appointment booking page: set availability, define appointment types, create a booking link and share it correctly."
type: "wissen"
product: "calendar"
slug: "create-appointment-booking-page"
source_language: "de"
target_languages: ["de", "en", "es", "pl", "tr"]
published: "2026-06-10"
status: "publish"
faq_json: [{"q":"What is an appointment booking page?","a":"An appointment booking page is a web page with its own link, through which others book appointments with you themselves. It shows your free slots based on the availability you have set in advance – without a call and without email coordination."}, {"q":"How long does it take to create a booking page?","a":"A few minutes, provided your calendar is well maintained. You set when you are bookable, define an appointment type with a duration and then create the booking link. Templates speed up recurring patterns."}, {"q":"What should I set before creating it?","a":"Two things: your availability (which time windows are bookable?) and your appointment types (what can be booked, how long does it take?). Both determine what visitors see on the booking page."}, {"q":"Where is the best place to share my booking link?","a":"In the email signature, on the website, in quotes and in the reply to appointment requests. A personalized link is suitable for individual people, a public link for broad use."}, {"q":"Do visitors see my whole calendar?","a":"No. Visitors see free, bookable slots according to your availability – not the contents of your calendar. Existing appointments and blockers remain private and are not overbooked."}]
language: "en"
source_id: "wissen/terminbuchungsseite-erstellen"
source_hash: "e24d1ce8a8f0fbe6717cdbdb42f33b4b88415f86a63e9197f9acdd4b39d5090b"
---

An appointment booking page is created in just a few minutes: you set when you are bookable, define which appointment types exist, and generate a booking link from that, which you share. From then on, customers, prospects or colleagues book themselves – and you get appointments instead of appointment requests.

## Preparation: two decisions

Before you set up the page, two considerations are worthwhile – they determine how well the booking page works for you:

- **When do you want to be bookable?** This doesn't have to be your complete working hours. It has proven effective to reserve fixed windows for booked appointments – for example Tuesday and Thursday mornings – and to protect the rest of the week for focused work.
- **What should be bookable?** An "appointment" is too unspecific. Define appointment types with a clear purpose and realistic duration: initial conversation 30 minutes, consultation 60 minutes, follow-up question 15 minutes. Plan in buffers – seven appointments in a row without a break is efficient on paper and a problem in practice.

## Step by step in webRichtung calendar

In [webRichtung calendar](https://www.webrichtung.de/module/calendar/) you set up booking in the **calendar settings**:

1. **Set availability:** Define when you are bookable. Only these time windows are offered to visitors as free slots.
2. **Define appointment types:** Specify which types of appointments you offer – with purpose and duration.
3. **Create booking page:** Under **Booking pages** you create a new link. Templates help when you need recurring patterns – for example the same configuration for various occasions.
4. **Share link:** You pass on the finished link – publicly or in a targeted way.

Your calendar remains protected in the process: visitors see free slots according to your availability, not the contents of your calendar. Existing appointments and blockers are not overbooked.

## Public or personalized?

calendar distinguishes two types of appointment links – and the difference is practically relevant:

- **Public links** are intended for broad use: on the website, in the Google business profile, in the email signature. Anyone who has the link can book.
- **Personalized links** are sent in a targeted way to one person – for example with a specific appointment type for exactly this case. This feels more personal than a general link and controls what is booked.

## Making the link visible

The best booking page is of no use if no one finds it. The most effective places:

- **Email signature** – every email becomes a booking opportunity
- **Website** – clearly visible, not hidden in the footer
- **Quotes and invoices** – "Questions? Book an appointment directly"
- **Reply to appointment requests** – just the link instead of three suggestions

## Afterwards: observe and refine

After two to three weeks, it's worth a look at the practice: do the appointment durations fit? Are times being booked that bother you? You can adjust availabilities and appointment types at any time in the settings – the booking links remain the same.

Why switching from email back-and-forth to a booking link pays off so clearly, you can read in the article [Putting an end to appointment ping-pong](/en/wissen/buchungslink-statt-email-pingpong.html).